26 per cent of the 16-18 year olds have ‘bullied or insulted someone else’ online
Demos is Britain’s leading cross-party think-tank: an independent, educational charity, which produces original and innovative research. Their new research mapping the behaviour and decision-making of young people online, identifies a shockingly high incidence of hostile online behaviour towards peers – often linked to having previously experienced abuse on social media. Significantly, it highlights the strong relationship between offline and online character and morality in young people.
The major new research project, which spanned nine months, involved Demos surveying 668 16-to-18 year olds over Facebook, exploring their online behaviour and responses to various social media scenarios. Demos also held focus groups with 40 teenagers in London and Birmingham, as well as expert roundtables with teachers and other youth work professionals. Demos’ Centre for the Analysis of Social Media (CASM) also used innovative methods to analyse the dynamics and contents of ‘trolling’ attacks on Twitter.
Demos’ focus groups found that young people are often drawn into cyber bullying because they are aware that their friends can see they are being bullied or insulted online, which leaves them compelled to respond in an aggressive way.
Although the research finds that many young people are attuned to the moral implications of behaviour on social media many young people say they would take no action when they see someone they know being bullied online.
At the same time, young people also clearly use social media to build friendships and express their beliefs in more positive ways: 88 per cent of the young people surveyed have given emotional support to a friend on social networking sites, and just over half (51 per cent) have posted about ‘a political or social cause that they care about’.
Social media analysis by Demos looking at the dynamics of ‘trolling’ finds that although social media often facilitates the rapid spread of abuse online, it also gives young people the opportunity to exercise empathy and courage, by coming to the defence of the victim.
Demos research finds that young people’s character – or the personal traits, values and skills that guide individual conduct – may be significant in determining the extent to which they engage in positive or negative behaviours online. Young people who admit to engaging in risky or unethical behaviour online are, for example, found to demonstrate lower levels of moral sensitivity to others, and have lower self-reported character strengths.
Certain traits such as empathy, self-control and ‘civic mindedness’, seem particularly closely linked to different types of behaviour. Those with higher levels of empathy and self-control exhibit reduced likelihood of engaging in bullying over social media, while those with high levels of ‘civic mindedness’ are more likely to post about political or social issues.
Based on the findings of the report, Demos made a number of recommendations, including:
Commenting on the findings, the report’s author, Peter Harrison-Evans, Researcher at Demos said:
This research also shows the links between character traits such as empathy and self-control, and how young people think and act on social media. It’s here that we feel policy-makers, schools, and parents can make the biggest difference – empowering young people to make a positive contribution to their online communities by building their social digital skills and increasing their online moral sensitivity.

Education consultant Brett Laniosh from Catshill Learning Partnerships, who are carrying out the survey, said that the results will provide valuable information to schools on the range of hardware such as laptops, tablets, consoles and smart phones being used by young people. Brett said, “We know that children are using a wide range of technology to get online at home including games consoles, tablets and even their parents’ smart phones. This will be a chance for schools to find out what devices their pupils are using and then compare their results alongside the national average when the results are published in time for Safer Internet Day in February 2017”. He added, “We will also be asking schools to collect information about the “Internet of things” as we may well find that Internet fridges, kettles or even dog collars are being used at home”
Childnet, as part of the UK Safer Internet Centre, is in the process of creating new guidance for schools about preventing and responding to cyberbullying, as well as accompanying teaching resources. This work is supported by the European Commission and UK Government and will be launching in early 2016.
